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Justin Phillips, vet marketing expert with Poppy Gabriella

Hi! We’re Practice Made Purrfect, vet practice marketing and business consultants

THE VETERINARY MARKETING EXPERTS

We are a specialist consultancy for the veterinary profession, providing industry-leading marketing and business advice to practices around the UK and Ireland. 

 

We take an innovative approach to growing practices, pioneering pet health plans and digital solutions to allow clinical and customer service teams to do what they do best – caring for pets and their owners. 


Our friends, family and closest colleagues dedicate their lives to making our fantastic industry the best it can be, and that’s why we’re passionate about coaching and inspiring others, working together to build a brighter future for veterinary professionals, patients and clients.

We're lucky enough to partner with some of the most trusted names in the industry, working alongside practices such as Thrums Vets, Pennard Vets and Stellar Vets to help them to do great things.

ABOUT
Dogs yawning

VET MARKETING SERVICES – COVERED

We have specialist copywriting, design, public relations, web development and technical resources available to build brands, sharpen communication and generally provide practices with a platform from which to thrive.

 

That includes expertise in veterinary SEO, tweaking practice websites and building them from scratch, creating exciting and impactful branding, signage and collateral, and maximising pet health plans to the benefit of practices and patients.

 

Check out our full list of services to see all the ways that we can make your practice marketing purr.

SUPERCHARGE YOUR PET HEALTH PLAN

Sign up pets online, secure buy in from your team, align your plan to what clients need and grow penetration to +50%.

TRANSFORM YOUR PRICING

Discover the secrets to setting fair and transparent pricing structures for your veterinary practice with expert advice from our team. Achieve up to 17.1% increase in turnover!

Time is precious, spend it wisely

GROW YOUR ACTIVE CLIENTS

Get found online, define a social media strategy, remove barriers to care and optimise your reminder systems.

Top up the leaky bucket with more new client registrations

ADAPT TO THE CMA INVESTIGATION

Communicate your value, increase transparency, review your pricing and create a working environment your people are proud of

Practice life is hard right now, the right strategies can help make it better

CREATE AMAZING FIRST IMPRESSIONS

Refresh your logo, revamp signage, create gorgeous print material and declutter your reception area to match the level of care you provide.

See your practice through the eyes of a pet owner

FIX YOUR WEBSITE

Get more enquiries, support the conversations your clinical teams are having and tell your practices' unique story with high-quality words & pictures.

Plain speaking, no jargon

SERVICES

MEET OUR TEAM OF VETERINARY MARKETING AND BUSINESS CONSULTANTS

Veterinary business consultant - Justin Phillips

Justin Phillips

  • Vet marketing expert LinkedIn profile

I spent seven years in practice helping to grow my local vets into a national brand before moving to oversee the marketing for over 350 small animal practices at one of the big corporates.​

 

Now, as the founder of Practice Made Purrfect, I’m using the experience I’ve gained and the expertise of my team to support practices around the UK & Ireland. 


I love making things better, growing practices, creating great workplaces, and extending pets' lives by removing barriers to care.

Veterinary marketing expert - Andy Donley

Andy Donley

  • Veterinary content writer LinkedIn profile

I trained and worked as a journalist before spending seven years earning my marketing spurs, including four in the veterinary industry.

 

Justin invited me to help with Practice Made Purrfect from the start and I love working closely with all of our clients to build their practices. 

 

My specialisms are copywriting and storytelling – and I’m here to listen to our clients’ problem, to help them to find the best answers and to project manage those solutions through to effective delivery. 

CLIENTS

TRUSTED BY THE INDUSTRY

Tap or hover to read more, or check out our Google reviews.

LET'S TALK MARKETING FOR VETS

  • Practice Made Purrfect LinkedIn profile

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CONTACT
AWARDS

VET MARKETING AWARDS

Veterianry marketing awards - PR award winner
Veterianry marketing awards - presidents award winner
Veterianry marketing awards - digitial marketing winner
VMA Practice Marketing Award.png
SME National Business Award Logo
SPVS vet wellbeing awards logo
IoIC Awards winner logo

SOME OF OUR FABULOUS CLIENTS

Pennard Vets logo
Stellar Vets logo
North Star Vets logo
Village Vets logo
Thrums Vets logo
Gil Riley Equine Vets logo
The Vet Station Molesey logo
Cedar Vets logo
Ecologi climate positive workforce banner

Find out how we are reducing our employees’ carbon footprint and how you can help too.

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