THE VETERINARY MARKETING EXPERTS
We are a specialist consultancy for the veterinary profession, providing industry-leading marketing and business advice to practices around the UK and Ireland.
We take an innovative approach to growing practices, pioneering pet health plans and digital solutions to allow clinical and customer service teams to do what they do best – caring for pets and their owners.
Our friends, family and closest colleagues dedicate their lives to making our fantastic industry the best it can be, and that’s why we’re passionate about coaching and inspiring others, working together to build a brighter future for veterinary professionals, patients and clients.
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We're lucky enough to partner with some of the most trusted names in the industry, working alongside practices such as Thrums Vets, Pennard Vets and Stellar Vets to help them to do great things.
VET MARKETING SERVICES – COVERED
We have specialist copywriting, design, public relations, web development and technical resources available to build brands, sharpen communication and generally provide practices with a platform from which to thrive.
That includes expertise in veterinary SEO, tweaking practice websites and building them from scratch, creating exciting and impactful branding, signage and collateral, and maximising pet health plans to the benefit of practices and patients.
Check out our full list of services to see all the ways that we can make your practice marketing purr.
SUPERCHARGE YOUR PET HEALTH PLAN
Sign up pets online, secure buy in from your team, align your plan to what clients need and grow penetration to +50%.
TRANSFORM YOUR PRICING
Discover the secrets to setting fair and transparent pricing structures for your veterinary practice with expert advice from our team. Achieve up to 17.1% increase in turnover!
Time is precious, spend it wisely
GROW YOUR ACTIVE CLIENTS
Get found online, define a social media strategy, remove barriers to care and optimise your reminder systems.
Top up the leaky bucket with more new client registrations
ADAPT TO THE CMA INVESTIGATION
Communicate your value, increase transparency, review your pricing and create a working environment your people are proud of
Practice life is hard right now, the right strategies can help make it better
CREATE AMAZING FIRST IMPRESSIONS
Refresh your logo, revamp signage, create gorgeous print material and declutter your reception area to match the level of care you provide.
See your practice through the eyes of a pet owner
FIX YOUR WEBSITE
Get more enquiries, support the conversations your clinical teams are having and tell your practices' unique story with high-quality words & pictures.
Plain speaking, no jargon
MEET OUR TEAM OF VETERINARY MARKETING AND BUSINESS CONSULTANTS
Justin Phillips
I spent seven years in practice helping to grow my local vets into a national brand before moving to oversee the marketing for over 350 small animal practices at one of the big corporates.​
Now, as the founder of Practice Made Purrfect, I’m using the experience I’ve gained and the expertise of my team to support practices around the UK & Ireland.
I love making things better, growing practices, creating great workplaces, and extending pets' lives by removing barriers to care.
Andy Donley
I trained and worked as a journalist before spending seven years earning my marketing spurs, including four in the veterinary industry.
Justin invited me to help with Practice Made Purrfect from the start and I love working closely with all of our clients to build their practices.
My specialisms are copywriting and storytelling – and I’m here to listen to our clients’ problem, to help them to find the best answers and to project manage those solutions through to effective delivery.
TRUSTED BY THE INDUSTRY
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VET MARKETING AWARDS
SOME OF OUR FABULOUS CLIENTS
