Vet Practice branding – revolution or evolution?
MAKE YOUR BRANDING TELL YOUR PRACTICE’S UNIQUE STORY
If you could speak to all of your clients and potential clients en masse, what impression would you want to communicate about your practice?
While we’ll struggle to arrange a public speaking platform of quite that magnitude, you’ll be pleased to know we don’t have to. Because your branding – and the way that you utilise it – are doing all your talking for you.
That’s why it’s crucial that you control that message.
Designing an impactful logo, fine tuning a coherent colour palette, deciding on the tone of voice you want to communicate with and applying these consistently through every touch point – both physical and digital – are the steps you need to take to create a brand that clients associate with and understand.
And we can help you take those steps, with an in-house design team and years of experience defining, fine-tuning and applying brands in the veterinary industry.
For more information on defining your brand, check out this helpful blog our founder Justin contributed towards
A few of the vet practice logos we've redesigned
BEAUTIFUL, PRACTICAL PRINTED MATERIAL
Unless you’re setting up your practice from scratch, it’s almost certain that you’ll have reams of printed marketing collateral, from flyers to vaccination records.
But when you created them, how much work did you put into ensuring they were consistent and on-brand? And are you making them work for you? Do they promote your pet health plan?
If you’ve gone to the effort of creating a knockout brand, it’s a real shame to put that effort to waste by sticking with old, outdated printed material.
While you may be loath to redo – and pay for – all of the work again, we can guarantee that you and your clients will notice the difference.
We’ve set up our own printing service to help alleviate both of these concerns, applying 20 years’ knowledge of buying print to work alongside our design team, and offering great prices, including free delivery throughout the country.
We can also advise on the best way to work your message throughout your collateral. For example, if you’re looking to push your pet health plan without even trying, why not include reminders of its value on your vaccination records?
If you’re looking for some guidance on optimising your brand, or to learn more about our printing service send us a message
Can I illuminate the sign at my vet practice?Ensuring your signage can be seen during dark nights will increase its effectiveness and help your clients – current and future – to find you. You will need to check with your local planning authority about restrictions.
How much does signage for a veterinary practice cost?Vet practice signage typically costs £4k-£9k depending on the size of your practice.